Peach Perfect: Kylie Jenner Shakes Up Georgia with Sprinter Vodka Launch

Kylie Imagery: Sophie Sahara

Kylie Jenner’s Sprinter Vodka Soda: A Lesson in Brand Marketing Excellence:

The company continues to make waves, this time with the introduction of its first single-flavor 4-pack featuring its most popular variety—Peach. Launched nationwide on February 10, the brand took its promotion to the next level with an immersive marketing campaign across Georgia, the Peach State, using creative activations to generate buzz and engagement.

Creating impact through immersive brand experiences at the launch

To celebrate the Peach Pack, Sprinter orchestrated a dynamic series of events in Atlanta and Athens, ensuring maximum brand exposure. The initiative blended interactive experiences, celebrity appearances, and targeted marketing to connect with fans on a deeper level.

Key highlights of the campaign included:

• Paloma Park Takeover with Ella Langley: On February 12, Sprinter transformed Paloma Park into a peach-themed haven. Attendees enjoyed an exclusive performance by country artist Ella Langley, custom cocktails, and branded giveaways, drawing in a crowd of over 500 guests. More than 50 cases of Peach Sprinter were sold during the event, underscoring the product’s popularity.

• Branded Sprinter Vans: Over the course of five days, the company deployed chrome-wrapped Sprinter vans to personally deliver over 100 cases of the Peach Pack to eager customers in Athens and Atlanta.

• Rooftop Tastings at The Eastern and Georgia Theatre: Between February 10 and 15, Sprinter partnered with these venues to offer rooftop tastings, providing attendees with exclusive merchandise, brand activations, and early access to the new flavor.

• Collaboration with Pauley’s Crepe Bar: To enhance the celebration, Sprinter teamed up with a popular local eatery to offer a limited-edition peach crêpe special, pairing seamlessly with the Peach Pack for a unique tasting experience.

• Strategic Marketing Placements: High-impact billboards, rooftop inflatables, and signage blanketed the state, ensuring strong brand visibility and recall.

  
  

Kylie Jenner further heightened excitement by making a surprise appearance at Paloma Park, joining Ella Langley on stage and personally handing out Sprinter Peach cans. Her presence reinforced the brand’s ability to merge celebrity influence with experiential marketing.

Flawless branding and smart distribution

Beyond its promotional efforts, Sprinter has effectively ensured product availability, a challenge that many celebrity-endorsed beverages struggle with. The brand’s strategic distribution network enabled consumers nationwide to access the product as soon as it launched.

Equally impressive is Sprinter’s packaging design. With a sleek, minimalist aesthetic, the cans feature soft pastel shades that match their respective flavors, complemented by bold typography for an instantly recognizable look. The dotted shooting star in the Sprinter logo adds a distinctive touch, making it easy to spot on store shelves and in digital campaigns.

Sprinter leveraging growth for market dominance

Sprinter Vodka Soda is a testament to the Kardashian-Jenner family’s expertise in branding. Just as Kim Kardashian has turned SKIMS into a powerhouse and Kendall Jenner has kept 818 Tequila relevant, Kylie has successfully positioned Sprinter as a stylish and premium beverage choice. The brand’s witty messaging—like the playful “obviously no added sugar” tagline—engages customers while reinforcing its commitment to quality ingredients.

This campaign also demonstrates the value of cultural relevance. By associating the launch with the Peach State and seamlessly blending pop culture, influencer marketing, and consumer engagement, Sprinter created a moment that resonated with its target audience.

Sprinter Drink - Peach. Image courtesy of Sprinters

Key takeaways for marketers

Sprinter’s marketing success offers valuable insights for brands looking to create meaningful consumer connections:

1. Experiential Marketing Wins – Immersive, in-person events foster stronger brand loyalty and excitement.

2. Seamless Product Accessibility Matters – Ensuring availability from day one boosts consumer trust and prevents frustration.

3. Strong Visual Branding is Key – Thoughtfully designed packaging makes a product instantly recognizable and desirable.

4. Celebrity Influence Still Works – When paired with an engaging campaign, high-profile endorsements drive credibility and demand.

5. Local Relevance Enhances Engagement – Tying product launches to meaningful locations strengthens brand storytelling.
   

Final thoughts

Sprinter Vodka Soda’s Peach Pack launch showcases the power of strategic marketing, innovative branding, and well-executed product distribution. By crafting an immersive consumer experience, Kylie Jenner’s brand has positioned itself as more than just another canned cocktail—it’s a cultural phenomenon.

For brands aiming to replicate this level of success, the message is clear: blend authenticity, strong visual identity, and interactive engagement to create a lasting impression. Sprinter isn’t just about the drink—it’s about the experience, the brand story, and the lifestyle it represents.

Images courtesy of Sprinter.

Kylie Imagery: Sophie Sahara

About Sprinter

Founded by entrepreneur Kylie Jenner, Sprinter is a bold and juicy RTD vodka soda made with real fruit juice, premium vodka and sparkling water. Using only the highest quality ingredients, Sprinter delivers vibrant and fruit-forward flavor profiles in four flavors – Black Cherry, Peach, Grapefruit and Lime. Sprinter is 100 calories, 4.5% ABV, gluten-free, with no added sugars.